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Mistakes You Should Avoid In SEO

Unique and high-quality content is what will help you RANK and differentiate your site from other websites when your targeted audience search for certain article keywords. Copy writing is also one of the vital elements of SEO strategy. Search engine optimization (mostly called SEO) should be used in the right way because it is very important for any successful blogging campaign and can generate massive traffic to your site.

SEO itself is quite complicated for numerous reasons; however, one major reason is that Google makes use of an algorithm which takes note of several conditions before ranking websites.

However, according to Dotcom SEO, an expert who analysed these mistakes extensively, there are several SEO mistakes that content writers should take note of when writing articles so as to make the most of their search optimization engine strategy. This is examined below;

Duplicate Or Bad Content

One of the common mistakes writers make in SEO copy-writing is duplicating content from other websites and calling it their own. This can weaken your SEO strength. Today, search engines are becoming smarter. If they notice that audiences are moving away from your site because of badly written or poor quality content that is not related to their searches, this can really affect your Google ranking and also penalize your site because of plagiarism.

Moreover, before you write, do thorough research, think about the topic and keywords, and also take note of your audience. Write original content based on authentic ideas and go deep into the facts. If you can’t write it on your own, then do not buy from un-trusted sources, but instead collaborate with other trusted SEO writers who understand the criteria of a quality SEO strategy.

Underestimating The Value Of Keywords Research

Using the right keyword goes a long way when developing web-page content because it is the way your audiences are going to locate a precise piece of text.  Keywords research should be taken seriously. It can be intimidating at first, but is surely worth it. There is no doubt that using appropriate keywords is very vital to your site ranking; however, keyword stuffing is unethical which can cause your website to be blacklisted from search engines. Instead, focus on innovating valuable content that points to the keywords that are paramount to you.

Always Remember Your Sitemap

Employing sitemaps has many benefits, not only for easier routing and better visibility by search engines like Google. Sitemaps offer the possibility to keep search engines updated about any changes on your site. Of course, you shouldn’t expect that search engines will rush straight away to index your changed pages but certainly the alterations will be indexed faster, compared to when you don’t have a sitemap.

In case your site is new, or if you have an important number of new (or recently updated) pages, then using a sitemap can be essential to your success. Although you can still go with no sitemap, it is likely that sitemaps will soon become the standard way of sending a site to search engines. You have to note that JavaScript selections, a procedure many marketers use for web development, are not read by internet search engine bots. Although these add value to the website, they certainly do nothing for search indexing.

Writing Irrelevant And Little Content

Most blogs and sites suffer from articles or posts that are irrelevant and little. How great can an article be if it is less than 300 words? Writing little articles affects reader loyalty, and your page could be considered as low quality content website when it comes to SEO rankings. I have visited sites with content that is not only sparse but also badly written, and I no longer visit these sites because they don’t often provide adequate information.

Making Your URL Difficult To Type

The domain name should be easy to read and understand, but if it is too cluttered, it can be difficult for the average internet user to type. Domain titles that are short and more concise tend to be the best for visitors and search engines.

However, you might also want to be sure that it is related to your content. For instance, you wouldn’t use “www.footballvillage.com” if you plan on selling cars, though this instance in a bit extreme, but am sure you get the point.

Conclusion

There are many facets to online optimization. It can be extremely difficult to remember them all. Protect the success of yourself and the website by avoiding these SEO mistakes. Articles should have an original idea, a message.  And text should be nice and easy to read. You should optimize your text for the major search engines without making any concessions to the quality of your text. In many ways, the online reputation of the brand or your company can be at stake.

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10 Surprising Startup Marketing Hacks

You’ve launched your startup and are riding the waves of your initial success, but you know you need to do more to grow the company. Expanding your circle beyond curious consumers and into a community of influencers and brand advocates requires dedication from you and from those using your products or services.

How can you reach out to a wider audience and establish strong customer relationships every business needs to move from the startup phase to long-term success? Try these 10 marketing hacks to propel your business into a bright future.

1) Start with Interested Leads

During the pre-launch for your product or service, you collected contact information from people who wanted to be the first to know about the official release. Whether they signed up for your mailing list, liked you on Facebook or responded to a landing page CTA, they expressed an interest in what you have to offer. Contact this group first with new updates and deals. Getting buy-in from those who already want to do business with your company takes less effort than attracting fresh leads.

2) Build Your List

Continue to grow your list of contacts by offering exclusive deals or a freebie in exchange for contact information entered on your site via a popup or landing page. Send out relevant updates, offer exclusive coupons and provide first access to new products or services to keep list members interested. The bigger your list, the larger your pool of high-quality leads to contact for future campaigns.

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3) Test Niche Markets

Narrow your focus to specific target audiences by observing consumer behaviors and segmenting your email list and social media followers into subsets with unique needs your products and services can fulfill. Tailor the language of your campaigns to speak to the members of each group and pique their interest based on what they’re searching for. Show how your startup can help, and offer deals with an appeal for these distinct groups.

4) Expand Your Reach with Special Events

Holding a launch party or grand opening event involves a lot of work, but the increased visibility you get from hyping your brand to the community at large can pay off in a big way. Consumers are looking for experiences, and there’s nothing like a memorable celebration to prompt Instagram photos, tweets and Facebook posts showing them and their friends having a great time interacting with your startup.

5) Use the Power of Connections

Referral programs with rewards for customers who turn friends and family members on to your brand are a great way to spur growth. Companies like Dropbox increase signups by offering perks in exchange for referrals. Create a reward system with relevant compensation for your target audience, and make it easy for them to share your products and services with their social circles. A simple link they can paste into emails or include in social media updates is best, but make sure it leads directly to your signup form so that potential referrals don’t get frustrated and leave because they can’t figure out how to take advantage of the deal.

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6) Upgrade Your Word-of-Mouth Marketing

The majority of consumers trust recommendations from friends and family far more than traditional advertising, so getting people to talk up your brand is one of the most effective ways to grow your startup. Tell a compelling story in your marketing, and focus on delivering high quality in every process from product development to customer service. Satisfied customers share their experiences with others, creating a highly mobile and social marketing team with little or no additional investment on your part.

7) Leverage FOMO

FOMO, or fear of missing out, is a powerful tool for attracting customers to your startup. If people think they’re going to lose out on a special offer or miss a deal, they’re more likely to respond to a marketing message. Create a sense of urgency with an exclusive beta launch, product trial or limited-time discount. Market the deal with a landing page, social media posts and emails to attract attention and drive traffic to your website.

8) Woo Your Competitor’s Customers

Solomon declared there’s nothing new under the sun, and this ancient statement still rings true. It’s hard to create a completely unique product or service, but you can offer something better than what’s available from competitors. Research your closest rivals, and find out what their customers complain about most often. Generate interest among this group by reaching out with an offer to show how your startup can improve their experience.

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9) Give Something Away

Free trials, free versions of premium services and branded promotional products draw attention from people who like the idea of what your company offers but aren’t quite ready to commit. Giving these consumers a chance to try your products or handing out freebies to show you appreciate their interest makes them more likely to come back when they’re ready to make a purchase or sign up for a service.

10) Don’t Forget About Content

It can be easy to neglect your content strategy when you’re wrapped up in the craziness of launching your startup and trying to grow your audience, but the content is still one of the best ways to attract more customers. The overall appearance and layout of your content is an important factor to consider. The graphics of the content also plays a significant role in creating engaging content. For instance, if you’re writing an article on the fashion industry, always prefer to include quality images within the copy, to keep your readers engaged in the article.

Not all startups will see spectacular results from every one of these hacks, but it pays to try those most relevant to your business model and industry. Monitor how each campaign affects your growth metrics, and continue to refine the most successful methods until you have a reliable set of tactics with the power to transform your startup into a strong business with a distinctive brand image.

7 Powerful Benefits Of Live Streaming

Live streaming hasn’t been with us for too long, but it’s quickly gaining traction and attention of those who are always on a lookout for new and innovative ways of delivering content. With the help of early adopters like Gary Vaynerchuk and other high-profile influencers, the industry is projected to skyrocket in the coming years, flipping the whole content production and consumption process on its head.

This article will discuss the real power of live streaming and its effectiveness.

1. Users Consume Content On Your Time, Not On Their Time

The biggest and the most powerful advantage of live streaming is that viewers consume content on your time, and not on their time. This means that you are only engaging with people who care about you, your brand, and people that find your content extremely useful. You are automatically targeting content at the people who are more likely to convert and follow you further.

No other content marketing channel is capable of doing what live streaming does.

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2. It’s Not Yet Overcrowded

History repeats itself. Like with any other digital marketing channel, live streaming will become over-populated very quickly. Although it hasn’t quite reached that point yet, it is quickly gaining traction, and more and more people are using it on a daily basis.

Take Facebook’s organic post reach drop as an example.[1] Timelines became over-competitive, so Facebook had to make tweaks to their algorithm, leaving only a tiny portion of people who get to see your organic posts. The same could happen to live streaming.

Hence, if you wish to reach the necessary audience via live video, you should act now.

3. Reaching Highly Targeted Niches

As we’ve learned previously, viewing live streams requires more commitment from your followers, simply because they need to tune in on your time, regardless of whether it’s the best time for them or not. Consequently, this determination applies an automatic filter that keep unrelated audiences away.

Moreover, it’s very unlikely that people who are not interested in your topic will join the conversation.

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4. It’s Cheap

If you think about it, live streaming is incredibly cheap. In fact, it’s completely free. You don’t need any special equipment, software, or hardware. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, be it Facebook Live or Periscope.

While traditional blogging and content production would usually require a set of properly configured software programs, live streaming is accessible to anyone in a matter of a click.

5. Takes Less Time To Produce

According to research conducted by Hubspot, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000 words article.[2] While a 500-word post would not be regarded as a comprehensive piece of content and would not generate a lot of exposure, it can be easily read in 3-4 minutes.[3]

The data varies when it comes to traditional video production like vlogs. According to Make Use Of, it could take 2-3 hours to create and edit a simple vlog.[4]

Do you have a guess of how long it would take to produce a 4-minute live video? You’re right, 4 minutes!

6. Real-Time Engagement

One of the biggest reasons why live-streaming is continuously making a dent in content marketing is its ability to offer real-time user engagement and join a direct conversation with the influencer.[5] Whenever you are reading a blog post, you are reading the work of the past.

Not only does it provide real-time engagement benefits to users, it also gives an opportunity for businesses to offer live support, Q&A sessions, and office tours.

7. The Ability to Re-purpose Content

Although this point applies to pretty much any kind of content, live videos can be easily transformed into other forms of content, be it a published video transcript on your personal blog, an info-graphic on Visual.ly, or a reproduced video on YouTube.[6] Your choices are limitless.

Nevertheless, it’s always advisable to re-purpose content in order to broaden the reach of your message.

To Conclude

As you might have noticed, live streaming is an extremely powerful channel for delivering content. But, just like with any other marketing mediums, it comes with its own share of pitfalls and challenges. Hence, before you jump headfirst into live video, carefully weigh out all the pros and cons and decide whether it’s suitable for your needs.

Reference

[1] ^ Hubspot: Why Don’t My Facebook Fans See My Posts? The Decline Of Organic Reach
[2] ^ Hubspot: How Long Should It Take You To Write A Blog Post?
[3] ^ WPKube: 5 Tips to Help Get Your Blog Posts Loads of Real Attention
[4] ^ Make Use Of: Life as a Vlogger: What’s It Like? We Asked 10 YouTubers
[5] ^ Marketo: Real (-Time) Engagement w/ LiveVideo
[6] ^ Solvid: The Whys & Hows of Repurposing Content (and where to publish)

9 Things Every Marketer Should Do

Being a marketer is a good profession, but it doesn’t mean it comes easy. Successful individuals always have one thing common—an empowering and self-asserting beginning to their work day.

They know what they need to do for the day as soon as they wake up. Successful marketers have an entire to-do list they abide by throughout the day.

Here is a list of the nine things that every marketer should do every day.

1. Set Your Targets

The best marketers know the importance of setting a target. You can’t be an effective advertiser without knowing about your objectives for the day. Having realistic objectives set up for your advertising endeavors will help you succeed. List the things you need to do to achieve your target  goal and begin completing them.

2. Build and Grow Relationships

For a marketer, it is important to build reliable connections with individuals and profitable organizations. Make use of technological advancements around you. If you have a lead, go ahead and send them a few messages they’d appreciate, and close the deal.

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3. Minimal Effort but Effective Marketing

With regards to marketing, there is a  familiar saying: You need to burn through cash to profit. However, how much cash you decide to spend is completely up to you. Search for ways that can expand your customer reach without having to spend too much. Social media helps marketing a lot in this regard. So, start creating potentially viral social media campaigns.

Experiment with what does and doesn’t work until you achieve the outcome you want. Study the target audience you want and then create content that’ll appeal to them.

4. Advertising Through Mobile Phones

For several years, the advertising scene has seen a certain increment in the kind of buyers who get to know what’s happening around them solely from their cell phones.

Don’t think of smartphones as a passing craze. These little electronic devices are improving daily, and the number of users continues to increase.

To make yourself a marketing expert, you should gain information about how to approach your target audience through mobile phones, and how you can ease their customer journey.

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5. Remember to Keep It Fun

Numerous new organizations expect that all kinds of promotion, regardless of how innovative, is absolutely about a final offering to purchase a service or product. However, looking at the current marketing scenario, it’s important that you keep things fun and engaging for potential clients. People aren’t interested in generic-looking ads anymore.

They want something that’ll make them talk. Go to your workplace with a sense of fun for your job, and that’ll translate to your work.

6. Don’t Hesitate to Innovate

A marketer needs to have an imaginative mind. You should come up with new ways to market a brand to potential buyers. Don’t hesitate to innovate. Keep a record of the kind of ideas you want to try out and keep refining it to see which ones are suited best for what kind of product or service.

Be imaginative in your approach by attempting new things and putting new thoughts into the overall process.

7. A Good Story

A good story is significant in marketing. You have to connect with buyers on an emotional level. That’s why, as a successful marketer, you should create content that provides value, as well as elicit curiosity in your buyers.

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8. Learn From Your Competitors

Monitoring what your rivals are doing in the market will help you to enhance what you are doing, too. It’s helpful to see what you’re up against and how you can change your marketing techniques to make them different from your competitor or indicate how you are better than what they are putting forth.

9. Evaluate Yourself

As a marketer, don’t forget to keep a record of your own performance. At the end of the day, go over the progress you’ve made, the targets that were achieved, and even the ones that weren’t.

Always checking to ensure targets are being met, measuring how crusades are performing, and assessing where enhancements can be made to lift achievement is all part of the advertiser’s everyday assignments.

Setting Small Daily Goals Leads To Big Success!

Successful people “think” success all the time. That is why their goals are firmly lodged in their subconscious.

While most believe that having a long-term goal is crucial to success, successful people understand that without small, daily goals, you will get demotivated easily; success will in turn become hard.

In this article, we will look into the importance of setting daily goals and how to having daily goals that help you achieve success.

How to “think” success with your subconscious

The subconscious is brilliant at prioritizing. It listens to you and gauges from your thoughts what you think is the most important task. This means that what you think about most of the time is what the subconscious will think is the most important thing for you, and will try to find creative solutions.

If you think about problems, the subconscious will try to find you more problems. If you think about solutions, goals and dreams, it will try to make them come true.

But the subconscious goes even further when trying to understand what you think is important; it “listens” to your feelings.

Luckily, it has been proven that a positive thought is over 100 times as positive as a negative thought. This makes it a lot easier to drive positive emotions into your subconscious.

How daily goals keep you positive

It is enough to be positive and keep your thoughts on what you want — and you don’t have to go monitoring your thoughts all the time.

It is enough to imbue your thoughts a few times a day with a powerful positive emotion when thinking about your goals. The more you can do it, the more powerful this exercise will be.

For many, reading their goals or making plans become a chore, something that fills them with negative emotions. This ruins the full potential of these activities; filling yourself with positive emotions while thinking about your goals will make them a lot more powerful.

Over the last several years, I have been taught several exercises that can help you focus more on your goals and spend more time thinking about and feeling about them. What I want you to remember when doing these exercises is to have fun. Never see them as a chore, you are living your goals, it is something to enjoy.

If you don’t feel uplifted at the thought of focusing on your goals, you might as well not do the exercise today. Do it tomorrow instead because it will do more harm than good if you are in the wrong mood when thinking about your goals.

Why positive thoughts inspire you ideas

In my business, I constantly need to come up with new ways to improve efficiency, new ideas to test and new subjects to teach. It takes a lot of creative work — and creative work has always been one of my weaker areas.

Luckily, thanks to all my work with goal setting (and because of my focus on my goals), my subconscious knows these are the things I need the most help with and that they are very important to me.

Every day I get new ideas of things I can try out, products I can create, seminar subjects I can offer, and so on.  All of them aren’t good but when you throw enough “mud against the wall”, something will stick. And that is what my subconscious does — it feeds me idea after idea.

How to set daily goals for yourself

This method is used by countless thousands around the world and for everyone who has tried it, the effects have been incredible:

  1. Each morning, take a pen and a piece of paper and write down your 10 top goals. Don’t look at the day before, just think about what you want to most and write them down.
  2. Remember to write them in the positive present tense and remember to set a deadline for each goal. Just like we did when setting your long term and short term goals. (For example you could set the goal “I make 10,000 dollars per month by the December 31 next year.”)
  3. Do this for all 10 goals.

In the beginning, writing down 10 goals might be difficult. Each day, they might look a bit different and some of the goals you write never come back again.

If you forget a goal, it is because it wasn’t all that important and something more important has taken its place.

What difference does it make?

By starting your day setting your 10 top goals, you jump-start your creativity — which will motivate you for the rest of the day. You will have programmed yourself to focus on your goals and to move towards them and their completion.

What will happen to you?

If you do this, you will start to realize what is important to you. You’ll see what goals keep surfacing and what goals vanish.

You will know what you want and you will find yourself presented with opportunities that you haven’t noticed before.

You will be more creative in finding ideas and chances to make your dreams reality.

The bottom line

Having goals on a daily basis can change your life for the better. It will help you keep moving faster and faster towards your goals and dreams.

So now set your goals and make having daily goals your good habit:

  1. Buy a notebook and a pen at your local bookstore.
  2. Start writing down 10 goals every morning, without looking at the day before.
  3. Take advantage of the opportunities that come your way and capitalize on them.
What’s next after setting your goals? While your routine is the key to achieving your goals, you can take these 6 simple steps to make progress towards achieving goals.