Episode 1: Your Mouth Is Moving But…

Your body is saying something totally different!

5 body language tips for when you are making Short Videos, Advertisements, Shout Outs and V-logs

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No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing.

These types of businesses may even have an entire marketing department or spend millions on a third party to launch a campaign, but what if you have a tight budget and limited time to devote to marketing your startup? Does that mean you just need to wait until you have more money flowing into your business? Of course not!

Instead, market your business without breaking the bank by these 30 low budget marketing ideas.

1. Perfect your pitch.

Whether you’re at a family BBQ, a friend’s wedding, traveling or watching you kid’s soccer game, you need to always be marketing your business. The most effective way to do this is by having a compelling elevator pitch.

That’s no easy considering that most people have a short attention span.

“You have 90 seconds, if you’re lucky,” says Robert Herjavec, serial entrepreneur and Shark Tank investor. “If you can’t make your point persuasively in that time, you’ve lost the chance for impact. Facts and figures are important, but it’s not the only criteria — you must present in a manner that generates expertise and confidence.”

So, how can you perfect your elevator pitch? Start by:

  • Knowing what motivates your audience.
  • Incorporating social proof.
  • Telling a story that shows your expertise and how you’re qualified to solve your audience’s problem.
  • Anticipating key questions from your audience, such as “What’s your competitive advantage?”

2. Get involved with your community.

Often times when you think of marketing you think of a large scale national campaign. But sometimes you should think smaller and see what’s going on your community.

Can you sponsor a 5K charity walk or little league league? Is there a charity or non-profit where you could volunteer? Could you organize a block party with other local businesses? Can you print out bookmarks and leave them at your local library?

3. Ask for referrals.

Referrals are the most effective, and cost-effective, way to generate new business. The problem is that we often feel awkward when asking for referrals. Even worse, you don’t want your request to come off as a bit desperate.

Thankfully, there plenty of ways to ask for a referral without having to feel awkward or desperate. Here’s just a couple of ideas to get you started:

  • Just be direct and just ask for referrals through an email, online, in-person or at the bottom of your invoices.
  • Focus on asking your best client or customers, instead of all of them.
  • Offer incentives “like a gift card, percentage off of future work, a small gift or charitable donation in their name. ”
  • Make it easy for them to refer others, like an email script or recommend function on your site.
  • Give referrals.
  • Ask your customers to like your Facebook page.
  • Join a referral or professional networking group.

4. Join face-to-face networking groups.

Networking is key. After all, it’s one of the fastest, easiest and most effective ways to build meaningful relationships that can help grow your business. If you haven’t already, then you need to join face-to-face networking groups in your community like your local Chamber of Commerce.

You can also use apps like Meetup to find upcoming networking events in your area.

You should also become a member of business organizations like Business Networking International, the Young Entrepreneur’s Council, the Entrepreneur’s Organization, or SCORE. Also search for industry specific organizations that you can join.There are hundreds but the ones above are the best I’ve personally been apart of.

5. Participate in local business mixers/trade fairs.

Local organizations like the Chamber of Commerce frequently hold local business mixers, as do most co-working spaces. Now that you’ve perfected your pitch, go ahead and add these events to your calendar.

6. Apply for business awards.

It’s common for industries and organizations to have business awards, such as “Best Restaurant of 2018” or “Best Customer Service.” This not only generates some free buzz for your business, if you win, you can place a badge on your site or storefront to boost your credibility.

7. Target influencers.

“People buy what they know and from people they trust. This is why influencer marketing is becoming one of the most popular marketing strategies in the modern world,” writes entrepreneur Renzo Costarella. “With so many digital channels at our disposal influencers can easily promote products and services to millions of followers with the click of a button.”

Renzo suggests that when looking for influencers “you need to focus on quality over quantity. Look for high engagement over a large following. In addition you should make sure you pick an influencer specific to your industry.”

When you’ve identified “your influencer you should offer them free products or services in exchange for a product review. This is a very popular strategy used with YouTube influencers.”

8. Collaborate with other businesses.

Teaming up with a business related to your industry is a great way for you to introduce your business to a whole new audience. You can do this by collaborating online with a webinar or offline through a exclusive event.

If partnering with a local business, you could simply place business cards, flyers or brochures at their physical location.

9. Go cold calling/emailing.

Believe it or not, cold calling or emailing are still effective ways to obtain new business — it also doesn’t cost you anything but time. After all, if you want someone’s business, then you’re going to have to go after it.

Of course, there’s more to it than just picking up the phone and calling someone or sending them an email. There’s an art to cold calling. Here’s some pointers on how to make your experience more successful.

  • Don’t focus on the sale. The idea is to create an opportunity for you to make your pitch.
  • Before contacting anyone, conduct some market research so that you’re only reaching out to your target audience.
  • Prepare an effective opening statement that includes greeting, introduction, reference point (this is something about your prospect), the benefits of your product/service, and a transition to a question or conversation.
  • Prepare a script so that you can answer any questions or concerns regarding your product or service.
  • Set up an appointment — you can share your calendar with them so that they can see your availability and then select a time that works for them.
  • Always be pleasant to whoever picks up the phone or responds to your email.
  • Send them a small, unique promotional item.
  • It’s suggested that you contact them on Thursdays either early in the morning or late in the afternoon.
  • Be persistent. It may take three or four contacts to set up an appointment.

10. Work with affiliates and re-sellers.

Instead of marketing your business yourself, work with affiliates and re-sellers. They’ll generate leads for you in return for a commission on sales. If you do go this route, make sure that your pricing structure takes into account theses fees and commissions.

11. Offer to speak.

There are plenty of opportunities for you to speak in front of an audience. In fact, industry conferences, volunteer organizations, local business group, community colleges and libraries are usually in need of speakers. As a result, you’ll get some name recognition, contacts, and publicity.

12. Host an event or class.

If there aren’t any upcoming speaking opportunities, create your own.

Just plan an event or host a class at your local library, college or co-working space. Then, print out flyers and place them on community bulletin boards, like the library or coffee shop.

13. Publish top-notch content.

I shouldn’t have to say this, but if you don’t have a blog then stop what you’re doing right now and snag a domain name. This is by far the easiest and best way to market your business — it also doesn’t cost an arm and leg.

What if you’re not a skilled writer? It doesn’t matter. People turn to you because they’re looking for advice on how to make their lives betters. Besides, there’s apps like Grammarly that can help you out with improving your writing skills.

If you need some ideas to get your blog rolling, try composing top 10 lists, best practices or instructional guides.

14. Write for industry publications.

Speaking of writing, reach out to industry blog and publications that accept guest writers. Just like you blog, you’re demonstrating your expertise. More importantly, it gets you noticed by a larger audience.

15. Look for ad promo credits.

Ad campaigns can get pricey. But, if you do a little digging, you may be able to score coupons or discounts for Google or Facebook ads. Some web hosting services offer advertising discount codes to their members as well.

16. Re-purpose your content.

Do you have some old content out there? If so, you can breathe new life into it by recycling it. For example, you could take a study you conducted and make it into an infographic. That collection of blog posts on a specific topic could be used for an eBook. The podcast you just taped could become a YouTube video.

17. Offer coupons.

Coupons are great at attracting new customers, while also driving loyalty among your existing customers. I mean how many times have you tried a product or a restaurant because you had a coupon?

18. Run an online contest.

Promotional giveaways and contests are a tried and true way of building awareness and introducing your business to potential customers.

Ideally, your contest or giveaway should contain your products or services, such as the chance to win a one free membership to your service or recently released product.

Promote the contest on social media and don’t forget to announce the winner.

19. Give it away.

This may sound counterproductive, but don’t hesitate to offer people a free trial of your service or a free sample of your product. If they like what you’re offering, they won’t have any problems purchasing more of your products or services since they had a chance to “try before you buy .“

20. Check your online listings.

Hopefully, you’ve already listed your business on search engine local directories, as well as created pages on Facebook, LinkedIn or Twitter.

If so, make sure that your information, such as your website, business owners, and contact information are correct and up-to-date by using a tool like Yext.

21. Collect email addresses and send out a newsletter.

Email is far from far dead. In fact, it’s the preferred communication method among customers. As such, make sure that you’re growing and nurturing your email lists. You can encourage new sign-ups with incentives like eBooks. I suggest using a service like MailChimp or Constant Contact.

As for your newsletter, if you have a blog then you can send out an accompanying newsletter. Consider creating an exclusive newsletter that has different content than your blog to make your subscribers feel special.

22. Brand your vehicle.

All you have to do here is place a magnetic sign on your vehicle — make sure it has your business name and contact info on it. The next time you’re driving around you’re also spreading brand awareness. If you don’t want to be too obvious, try out bumper stickers and window decals.You can also give them out to friends, family, and existing customers to spread even more brand awareness.

23. Create awesome business cards.

Thanks to companies like Vistaprint you can create your own unique business cards that stand out at a decent price. This way whenever you meet someone, you can hand them out. You can also leave them at other businesses.

24. Live stream workplace activities.

Between Facebook Live, YouTube Live, Periscope, and YouKnow. There are plenty of ways to live stream events like a behind-the-scenes sneak peek of a new product, instructional videos, “how it’s made” videos, or covering a local event live

25. Start a podcast.

Starting a podcast isn’t expensive — you really just need to purchase a microphone and hosting. However, that initial investment is a great way to build awareness, showcase your knowledge and humanize your brand. Invite other business owners and experts to join your podcast so that they can promote to their audience.

26. Make it personal.

If you have existing customers, then take the time to show them how much you appreciate their support. You could do to this by writing them a handwritten “thank you” note or giving them a shout-out in a video or podcast. This goodwill will be reciprocated at they tell others how you went above and behind in making them feel like a VIP.

27. Make the most of employee’s email signatures.

This is a simple and cost-effective way to market your business. Just have your team add a short sentence with a call-to-action in their email signatures. Now whenever they send out an email there’s a non-obtrusive marketing message being seen by potential customers. I like to even have my personal calendar link in there to book meetings.

28. Respond to queries.

Take the time to answer questions on platforms like Quora, joining HARO or being active on online forums that are relevant to your industry. Not only is this is simple and cheap way to prove that you’re an authority figure, it can get you noticed by an entirely new audience you has may have never heard of you or your business. .

29. Take advantage of Instagram and Pinterest.

Instagram and Pinterest are both great platforms to visually tell your brand’s story. Best of all, it costs nothing since you can just use the camera on your phone — and maybe some time edit and upload.

What kinds of photos should you publish? Here’s some suggestions:

  • Behind the scenes look at your business.
  • Images that show your products in a flattering.
  • Memes.
  • Hashtags and geo-targeting.
  • Short videos sharing advice.
  • Image testimonials from existing customers.
  • Asking your customers to share images of how they use your products or service.

30. Guerrilla marketing.

Here’s what I love about guerrilla marketing; it focuses more on creativity then money.

For example, you could get permission to graffiti a piece of property, use stencils to create repeated works of street art, place stickers around town or plan a flash mob. Again, the idea is think out of the box, be authentic, and don’t do anything illegal.

If you need some inspiration, WordStream has a list of over 20 jaw-dropping examples of guerilla marketing.

Tips For Getting More Online Reviews For Your Business

Is your small business struggling to get reviews online? It’s hard to compete with the big guys who have hundreds, even thousands, of amazing online reviews about their products and/or services. And that fact is made all the more important because these days, almost nobody buys something without first checking out the online reviews.

In fact, according to a survey conducted by Bright Local, 86 percent of consumers polled said they read reviews for local businesses.

So, if your potential customers are coming across your small business online and running away in the opposite direction once they see your lack of endorsements, what can you do to turn that around?

If your online business profile is still looking lonely, with only one or two reviews, check out these five tips to get more online reviews for your small business.

1. Create an email campaign.

One way to encourage more online reviews for your small business is to create an email campaign. If you already have an active email list, you’re off to a great start. Your email subscribers are your biggest fans, so chances are, if you send them an email asking them to leave your business an online review, they’ll do it.

If you haven’t built an email list yet, get started by signing up with an email marketing software and adding a popup on your website to encourage people to join your list. Plus, if visitors can place an order from your website, you should already have their email addresses to add to your email list.

To get the most responses, send a triggered email campaign. This means your online review email will send automatically any time a customer places an order.

Sending an email right after consumers’ purchases, while the positive experience is still fresh in their mind, will get you the most online reviews.

2. “Ask” them in person.

Now, by in person, I don’t mean asking every single person who walks through your doors to leave a good review for your business online; that would be time-consuming and exhausting. Instead, gently encourage your customers to leave an online review in various places around your physical location. There are a number of ways to make the most of your space to generate more online reviews including:

  • A Yelp sticker added to your front window
  • Tabletop signs
  • A message at the bottom of receipts
  • On business cards

Your regular customers who walk through your doors might not have checked you out online beforehand, but by advertising offline that you want more online reviews, you’ll be able to reach all of your customers — new and old.

3. Reply to every online review.

When asking people to review you online, you open yourself up to bad reviews, too — and that’s okay. Just remember to respond to every review, in a calm, helpful fashion and seek to turn any poor review into a positive experience. What’s important is that you shouldn’t respond just to negative reviews; you should respond to positive reviews, as well. Replying to your reviews will show other future customers that you’re active in your online communications.

In fact, according to a study in the Harvard Business Review, replying to customer reviews results in better ratings overall. Through their studies, the researchers found that users exposed to management responses — for example,users who read your response to a negative comment from another user — left ratings 0.1 “stars” higher than those who had not.

This finding applied in the same way to responses to positive reviews. Additionally, customers who read management responses were also less likely to leave a trivial or unsubstantiated negative review.

4. Share glowing reviews.

Another way to get more online reviews is to share the glowing reviews you’ve already received. When others see that people are leaving you great reviews, they’ll be more inclined to do so themselves. In fact, according to Psychology Today, people look at what others are doing to learn what’s correct. That’s social proof in action.

So, share your best reviews on social media, as in this restaurant example:

Social media review example.

Not only does this tactic work to generate more online reviews for your business, it also helps to advertise your business and get more customers through your doors.

5. Go above and beyond in customer service.

You can use all the tips and tricks in the world, but if your business is giving poor customer service, you’ll never get online reviews — or else you’ll get a ton of scathing ones. The easiest way to get more online reviews for your small business is to go above and beyond for your customers. Most people don’t leave a review for a pleasant but mundane experience, but people will be more likely to leave a great review for your business if you’ve provided them with an amazing experience.

So, try to make your customers’ day by saying “please” and “thank you,” sending a personalized thank you note in their online order, giving a small discount to apologize for a customer service issue and so on. Customers will remember your kindness and return the favor by leaving you a five-star review.

Over to you

With these tips for getting more online reviews, your small business will stand out from the crowd online. Patrons will be lining up at your business because they’ve heard nothing but good things about you. Customers will be happy. And you’ll have just one more task for immediate future: thanking your customers for their kind words and the extra sales their favorable reviews will prompt.

Use Social Media to Find New ‘Hot’ E-commerce Customers

Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book. Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in.

What a different world we have today: Many businesses don’t have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings.

As the world of commerce continues to change, the role of social media in that world has only become bigger. The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct from social media sites continues to grow. Already, companies without a social media presence are starting to seem irrelevant …

Of course social media platforms are packed with all kinds of people, but as the leader of an e-commerce business, you probably know that most of those people shouldn’t concern you. Instead, your main source of growth is going to come from the golden and sometimes elusive “warm” customer. You know who these people are: people with whom you already have at least a fledgling relationship.

They know about your brand; they may follow you on social media; they just haven’t bought anything — yet. Though other customers have their good points,”Goldilocks” should be your focus when you’re building up your customer base. Aim for the porridge that’s not too hot (current customers who have already bought), not too cold (people with no knowledge of or interest in you), but just right.

The problem is, it can be tricky finding these warm customers. Sure, you’re checking your follower lists and website traffic. But what exactly do you look for? What can you do to help them take the next step and buy?

Here are a few ideas to help you find them among the social media crowds:

1. Take advantage of all of Facebook’s nifty tools.

Though most companies have a Facebook page and use the platform for paid advertising, few have taken the time to figure out how useful some of the platform’s analytic tools actually can be.

If you set up a Facebook pixel to track your website traffic (and online store purchases), you can later use that data to target your social media advertising directly at the people using your site.

You can also use Facebook to create lookalike audiences, where you take an audience you already know (people who have already purchased from your store, for example) and set Facebook to target users most similar to that audience. This means people of a similar age, interests and demographics; these are the audience members already “warmer” to you than the average Joe.

Last, you can create audiences on Facebook based on their engagement. Target people who have interacted with your Facebook page or Instagram business profile before, and you’ll be able to catch those leads who find your brand attractive enough to have checked out your social media presence.

2. Make impulse buying easier on Pinterest and Instagram.

Very often, “warm” customers are already following your social media channels or looking at your posts; they just haven’t committed enough to take the plunge and buy.

Platforms like Pinterest and Instagram, used in the typical fashion, add lots of steps to the buying process and make it difficult. If your potential customers have to click through a generic link in your Instagram bio, then search up the item they want on the site itself, odds are they aren’t going to make the effort.

Luckily, new features on both Pinterest and Instagram enable customers to buy products straight from the app. So, start using product pins on Pinterest, and make sure that your website is optimized for the Pinterest buy button. Instagram’s equivalent feature, Shopping on Instagram, lets followers buy straight from the feed.

If you use these tools right (and don’t overuse them), your “warm” customers will find it much easier to give your company a try.

3. Get people to engage by running a promotion or contest.

Amazon CEO Jeff Bezos once famously said, “Your brand is what people say about you when you’re not in the room.” In that light, your goal on social media should be to get your customers to do the talking for you — in a good way.

One of the most effective ways to engage current (and prospective) customers is by running a promotion or contest on your channels. Followers may share this with their friends, who’ll share with their friends; and before long you’ll have a long list of referrals — of “warm” customers.

Lance Essinos, online marketer and host of The University of Adversity podcast, said you get bonus points if you expand your promotion to include other businesses. When I reached out to him for commen, he replied in an email: “People are much more likely to act on advice or recommendations from friends they trust.

“That applies to normal referral situations, but it also applies to cross-promotions with other businesses,” Essinos wrote. “In effect, the other business has a big group of friends that like them and follow them, and they’re recommending you and your business to that friend group. It’s a total win-win for creating good relationships with customer leads.”

4. Become a thought-leader in your customers’ sphere.

One of the biggest characteristics “warm” customers can offer you is that they’re often looking for information and answers, but not products … at least yet. As Facebook’s Mark Zuckerberg once said in an interview with Time magazine, “Advertising works most effectively when it’s in line with what people are already trying to do.”

“Already trying to do” are the operative words here; they describe “warm” customers trying to find answers to their problems. These are people willing to go to a little effort to find the information they need — so you need to be there with the answers.

Start a blog and focus your content on helping to solve their problems. Boost the exposure of your posts by publishing or sharing on your social channels. The more unique and high-quality your content is, the more awareness and loyalty you’ll get from your customers. Soon enough, they’ll be buying things on your site.

So, dive in to building up an impressive social media presence (and marketing to the right customers through it). Yes, it’s a process of trial and error. And it takes time and testing to figure out the right way to reach those already looking for what you have to offer. However, with the right tools and know-how, you’ll likely find that connecting to the “warm” customers who’ll grow your company will only get easier.

10 Reasons Personal Growth Is Important No Matter How Old You Are

Self-improvement products in the U.S. bring in an estimated 9.9 billion dollars annually according to the latest data,[1] a seemingly massive industry. That is until you compare it to the music and film industries, which come in at a whopping 61 billion dollars combined. Or the beauty industry at an enormous 265 billion.[2] Now that’s a behemoth.

What these impressive numbers tell us is that Americans spend nearly 33 times more of their hard-earned cash on music, movies, and personal appearance than they do on personal growth.

Of course, the numbers aren’t a big surprise — our society is driven by appearances and instant gratification. We all want to look good and enjoy ourselves. But the data may be illustrating just how out of whack our priorities really are.

Assuming we could collectively use a swift kick in the pants to adjust those priorities, let’s review some great reasons to actively pursue personal development, at any age.

Those who actively pursue personal development enjoy the following ten advantages:

1. Healthier Relationships

Relationships — with your family, children, co-workers, lovers and even that primary relationship with yourself – are the foundation of life. You can’t avoid them (even when you may wish to).

When your relationships are low-quality, your life is low quality. Conversely, when your relationships are healthy and vibrant, you will reap the benefits in profound ways.

Learning and building good relationship skills is an essential part of any personal development plan. People who consciously and deliberately build interpersonal skillsexperience greater satisfaction in relationships of all kinds.

2. Less Stress

Given the killer that stress has turned out to be,[3] and how quickly it negatively impacts our overall quality of life, anything that reduces stress would be worth pursuing, don’t you think?

By making personal development a habit, particularly with regards to stress-reduction techniques such as mindfulness practices, you will be better able to identify, manage and even eliminate key sources of stress in your life.

3. Improved Health

This one follows very nicely from our first two advantages above.

The link between stress and health is undeniable; more stress equals more disease. Happier and healthier relationships equals less stress, and the more equipped we are to manage and reduce stress, the better our overall health becomes.

The tools and teachings of personal development and self-improvement give us a better understanding of ourselves and of the world around us. The more you understand, the more equipped you become to handle whatever life throws at you.

People who have learned to manage the challenges and stressors of life have fewer lifestyle-related diseases, and may enjoy a prolonged lifespan as a result.

4. Increased Productivity

The number one enemy of productivity is procrastination. And procrastination is often driven by deeper emotions.[4] People engaged in personal growth as a lifestyle make a habit of digging deeper into these issues, thereby increasing the likelihood of arriving at meaningful solutions.

The second largest enemy of productivity is, you guessed it, stress. Our increasingly hectic lives are often driven by the expectations of perfection and performance, and when stress enters the mix, our productivity drops. We spend so much of our time worrying and trying to multitask that our ability to focus and accomplish what we set out to do diminishes.

Self-development techniques improve your ability to focus and manage stress, help you get at hidden emotions and motivators, and allow productivity to sore.

Just imagine what life would be like if nothing stood in the way of your highest productivity. How much more would be possible for you?

5. Enhanced Self-Control

Self-control, that ability to regulate your emotions, thoughts and behavior in order to accomplish specific goals, is a cognitive ability that can be worked out and strengthened just as you would your muscles.

When setting and working towards goals for your life, it’s easy to become derailed by temptations, habits and impulses, particularly those driven by subconscious beliefs and underlying emotions.

By making self-development a regular and important part of your life, you bring to light those underlying beliefs and feelings. You strengthen your self-control ‘muscles’, making it easier to build new habits and achieve short and long term goals.

6. Greater Success

By success, we’re talking about the ability to reach those markers of achievement that each individual sets for him or herself, rather than the standard markers of ‘success’ as presented by media (i.e. wealth, popularity, fame or power). Though, ironically, if that’s what you truly want, you’re more likely to achieve it if self-development is a regular part of your lifestyle.

When we look back over the advantages as listed above, it’s easier to see why this is true; healthy and supportive relationships, reduced stress and the associated improvements in health, increased productivity, and enhanced self-control all create the necessary environment for success to occur.

7. Improved Peace of Mind

Aside from the peace of mind that generally follows as a result of such factors as lower stress levels, experiencing better overall health, and being successful, regular self-awareness and improvement practices can generate their own feelings of greater contentment and tranquility.

Mindfulness, meditation, and mind-body techniques such as yoga and qi-qong, when practiced regularly can improve focus and self-awareness, which in turn helps generate peace of mind.

Personal development practices also tend to increase your understanding of self and others, which contributes to a greater sense of peace and acceptance overall.

8. Better Parenting

Because young children and babies learn by aping their parents and caregivers, it’s vital that parents first and foremost work on developing and improving themselves.

To be a better parent, one that can serve as a good first role model for babies and young children, you need to be willing to take a long, hard, honest look at yourself.

When you spend the time on personal development and self-awareness, you are less likely to unwittingly pass along negative patterns and behaviors to your children. You’re also far less likely to fall into common parenting pitfalls such as negative reinforcement, anger, bullying, enabling, micromanaging and the like.

9. Greater Resilience

According to the dictionary definition, resilience is the capacity to recover quickly from life’s challenges, tragedies and difficulties. It’s the psychological ability to emerge from these experience and return to a healthy mental and emotional state. It’s essentially a form of emotional flexibility.

Personal development allows you to confront and work through obstacles from the inside and out. Time spent developing your emotional intelligence, self-awareness, and coping strategies will have a direct and positive impact on your level of resilience.

Life will always throw us curve balls in the form of obstacles and challenges when we least expect them. Having resilience means being able to rebound quickly, returning to your natural balance, growing and learning from the experiences instead of snapping or breaking.

In fact, developing greater resilience may well be the most important thing anyone can do to improve their overall life satisfaction.

10. Greater Happiness

And we finally arrive at the grand finale of advantages — happiness.

If happiness truly is the journey rather than the destination, then spending the time in your daily life to develop yourself will make that journey a heck of a lot more pleasant.

Imagine a life in which you enjoy good health and better relationships; a life in which you feel in control of yourself and your ability to cope well with whatever challenges come your way; a life in which you feel generally confident in your ability to succeed in your endeavors.

By taking the time to work on your personal development, you are decreasing the negative impacts of stress and ill-health, and you are increasing your ability to handle your life and relationships.

Through self-improvement efforts, you learn to identify, heal and transform underlying beliefs, traumas and self-sabotaging behaviors and habits.

All of which contributes to removing the layers of obstacles that smother our ability to experience real joy and happiness.

Final Thoughts

So next time you’re feeling crappy about your life or something in it, and feel tempted to spend money on makeup, clothes or that latest video game, perhaps you’ll think again and browse a while in the self-improvement section.

The former might change your mood for the moment, but the latter may well change your life for good.

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