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Tag: Canadian Marketing

Increase Your Brand’s Visibility – 7 Easy Tips

Back in the day, your brand was simple. A logo, some matching colors and a font or two and you were good to go. That is so last century. These days your brand also needs to tell your story. Customers are looking for ways…

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5 Time Wasting Marketing Exercises and how to avoid them

Due to the nature of our work, marketing and advertising professionals have extra challenges when it comes to time management. To a greater extent than many other professions, we’re expected to deal with shifting or competing priorities, last-minute client requests, client-orchestrated delays, and crises…

How To Tips: Mapping Out Effective Ad Campaigns

When it comes to PPC campaigns, the first hurdle for many clients is navigating and learning the interfaces. This can be incredibly intimidating at first as they sort through bidding strategies, types of campaigns to choose from and everything from broad match to negative keywords. And then, slowly,…